I led the full design, development, and implementation of the AshlandGroup.com website, delivering a streamlined platform that showcases the company’s industrial service divisions with clarity and professionalism. I handled all front-end and back-end development, ensuring fast performance, mobile responsiveness, and an intuitive user experience. Although the logo was pre-existing, I developed a cohesive visual layout and content structure that aligned with the brand’s identity. Additionally, I executed all SEO optimization—improving search rankings through targeted keywords, structured metadata, and technical enhancements that increased organic traffic and lead conversions.
